Tissot watches on the other hand – in a bid to retain its status as a high-end watch brand – has always used materials of the highest quality and movements powered by ETA (ETA is Switzerland’s biggest and leading movement maker and brands like Omega, Longines and IWC use this movement) or Swissmatic movements (this one has a power …Here, our definitive guide to the best watches for men. Best Casual Everyday Watches: Shinola The Runwell Watch, Timex Marlin Watch. Best Dress Watches: Bulova Marine Star Series C Watch, Tissot T ...Apr 15, 2023 ... Quite an impressive Swiss Made Automatic TISSOT Couturier Automatic Day Date Powermatic 80 with 80 hours of power reserve Model ...This Tissot 516 comes with a full steel bracelet and is a great choice as a daily driver. Key Features: 100m water resistance. It has a date window at 3 o’clock position. Ceramic bezel. Specification: BrandTissot. ModelT1004171105100. Weight6.88 …Mar 10, 2023 ... Ultimate Guide To The Best Men's Watches On TeddyBaldassarre.com: https://teddybaldassarre.com/blogs/watches/best-mens-watches Shop Watch ...So if you’re in search of a premium timepiece that ingrains innovation with tradition, Tissot is the brand to go for! Table of Contents. Tissot Review Feb 2024: A Brief Overview. Their History; The Tissot Watch Collection. Tissot Visodate Review; ... which I believe is a perfectly balanced size that can look good on wrists of all sizes ...Feb 25, 2022 · Tissot is one of those brands that you can’t help but respect. With a rich history dating back to 1853, Tissot has built a reputation for offering excellent-quality watchmaking and affordable prices. It’s a brand for the people. You won’t find high-end haute horology here, but that’s OK. The industry desperately needs brands like Tissot. Tissot Heritage 1938 Automatic COSC. Automatic. 1. 2. Discover Tissot® Swiss watches on our official website.TISSOT New watches Women's Collection | Buy online, find a store or service center, learn more about Tissot.The differences after a few hundred come down to the a) type and quality of movement (quartz or automatic) and b) the perceived fineness of a brand's watches. I believe Tissot is one of those brands that actually tries to occupy four fields: 1) Reasonably-priced luxury and 2) moderately-priced luxury, 3) & 4) are sport/diver watches in across ...Despite the 19th-century product name, the 1886 Limited Edition wristwatch actually references sports watches from the 1970s. 1886 is the year of Mathey-Tissot's founding in Paris, France, and this important year is inscribed in a couple of places on this watch: directly to the right of the date window, which is located at three o'clock, and on …The brand was started in the mid-1800s by Charles-Félicien Tissot and his son, Charles-Émile Tissot. This led to some of the most innovative watches being introduced. From using mother of pearl for the first time to making the first watch made with stone, Tissot proved it was not a follower of tradition, but an innovator .Tissot is a famous Swiss watch brand that has been around since 1853. The company is known for its high-quality, affordable watches. Tissot watches are worn by both men and women. Celebrities such as Elvis Presley, Nelson Mandela and Jimmy Stewart have all been spotted wearing Tissot watches.Shop authorized Tissot watch retailer - w/ manufacturer warranty and 5-yr Tourneau warranty. Variety of models including Classic, Heritage & Trend.Before the Swatch Group owned Tissot, it was a brand that revolutionized the pocket watch and created stylish sports watches for an appealing price range, compared to the likes of Rolex, for example. Still, to this day, Tissot is considered a master of the pocket watch. But pocket watch or no pocket watch, the brand would still have found ...An automatic watch is powered by the energy of the person who wears it. Wrist movement enables the mechanism to run. The Powermatic 80 movement boasts 80 ...TISSOT T-RACE CYCLING TOUR DE FRANCE 2020 Tissot Gentleman Range. A bit of a mouthful, and the name Gentleman conjures up amusing Japanese brand names like Fairlady that was actually a pretty decent motor and known to the western world as the 240Z. Name aside, this Gentleman has a lot going for it.Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two …The Dress Watch Brands (Our pick: Jaeger-LeCoultre Reverso watch, $10300) The Pilot Watch Brands (Our pick: Pilot's Mark XX Automatic watch, $5250) The Dive Watch Brands (Our pick: Panerai Luminor ...The History of Tissot. Tissot was founded way back in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle – a place where the brand still remains to this day. Located in the Neuchâtel area of the Jura Mountains, Tissot initially built its reputation by building highly-reliable, gold-cased pocket watches that found a strong …Tissot also (thoughtfully) left off the depth rating and meaningless superlatives (professional, diver, etc) from the dial. The bezel was a surprise. It has a firm, very reassuring click with zero wobble or play. It’s 120 clicks per complete revolution. The ceramic bezel insert is very shiny, but otherwise ledgible. In terms of durability, Tissot is a brand you can trust. With over 150 years of experience in the watch industry, Tissot has a well-earned reputation for producing high-quality timepieces. Tissot’s classic designs are built to stand the test of time, and Tissot watches use only the high-quality materials you would expect at Tissot’s price ... How many of these well-known brands do you consider yourself to be a fan of? We may receive compensation from the products and services mentioned in this story, but the opinions ar...Tissot Watches . Tissot is one of the largest, most globally recognized watch brands. It has a long heritage and an almost limitless supply of credit because it is part of one of the industry’s largest watch-making conglomerates, The Swatch Group. They’ve been around since 1853, long before Rolex, and are responsible for many …Both Movado and Tissot are Swiss watch brands, with a long history in watchmaking dating back to the 1800s. Tissot is known for its classic dress watches such as the Le Locle and its in-house automatic movements like the Tissot Powermatic 80. ... As you can see, Tissot is quite a dynamic watch company which is always a good character trait to ...Tissot Vs Rado. March 15, 2023 by Eve Acosta. With the global luxury watches market valued at $28.43 billion worldwide, two brands are gaining a more significant market share and revenue. [1] These are Tissot and Rado. The two high-end brands may differ from the epitome of luxury and strong marketing strategy as that of Rolex.Feb 7, 2020 ... I think Swatch place Tissot as their introductory brand aimed at younger people, the watches are competitively priced, usually quartz and ...The subject of whether Tissot watches are pricey does, however, come up as it does with any luxury good. We must investigate the elements that contribute to its cost in order to resolve this. ... Position in the Market: Unlike some extremely prominent brands, Tissot watches are more affordable for a wider audience since they sit at the nexus of ...Tissot watches on the other hand – in a bid to retain its status as a high-end watch brand – has always used materials of the highest quality and movements powered by ETA (ETA is Switzerland’s biggest and leading movement maker and brands like Omega, Longines and IWC use this movement) or Swissmatic movements (this one has a power …Sep 1, 2022 · The answer, in short, is YES. Closing in on a 170 year old track record, Tissot has earned its rightful spot among the greatest legacy brands available on our market today. Considered to be ‘mid-range’ in the world of Swiss-made watches, Tissot is an excellent value for the money. Honoring their long-standing title of ‘Innovators ... If you’re in the market for a timepiece that combines Swiss precision with stylish design, look no further than Tissot watches. With a rich heritage dating back to 1853, Tissot has...When looking for affordable watches, there is no doubt that Tissot is a go …Jun 16, 2015 ... A few years back I bought a Tissot in Duty Free. Of all the watches I own, this has got to have been the most unreliable.255 products ... The fine craftsmanship put into the T-Classic Collection can be found in abundance. Tissot strives to provide accuracy and quality at every ...Tissot are also the official timekeeping and partner for many sports including basketball, cycling, motorsports, rugby, fencing and ice hockey. So to conclude on this section, I’d happily say Tissot …Tissot is a famous Swiss watch brand that has been around since 1853. The company is known for its high-quality, affordable watches. Tissot watches are worn by both men and women. Celebrities such as Elvis Presley, Nelson Mandela and Jimmy Stewart have all been spotted wearing Tissot watches.6553033. • 13 yr. ago. for the money, selection and quality of watch Tissot is a great …An automatic watch is powered by the energy of the person who wears it. Wrist movement enables the mechanism to run. The Powermatic 80 movement boasts 80 ...MT vs Tissot: History. In terms of their history, both brands can be considered one of the oldest hands of the horological industry.. Below find a brief comparison of the history of Mathey-Tissot and Tissot.. Mathey-Tissot. The beginning of Mathey-Tissot as a watch brand dates back to 1886.It was set up in a small village town …AmazonBasics is one of the few Amazon-owned brands that has found success. Retailers’ worst Amazon fear hasn’t yet come to pass. Amazon is developing a collection of brands it owns... Despite the ‘quartz crisis’ as mentioned above, Raymond Weil faces stiff competition within the Swiss watch industry. The brand also has released many lower-priced consumer models in the $500 range that compete with brands such as Ha milton and Victorinox. Raymond Weil vs. Tissot. Overall, Raymond Weil has high-quality finishing and design. When looking for affordable watches, there is no doubt that Tissot is a go …Apr 7, 2009 · To be fair to Seiko, a Grand Seiko trumps anything Tissot puts out. Grand Seikos compare favourably with top Swiss brands and often betters them. Tissot is a good, honest brand that offers quality, but in a basic, no-frills package. The exceptions are their limited edition Heritage pieces. Both are pretty much equivalent in my eyes. Tissot is typically a little bit dressier while Hamilton has some great field watches (I own two Tissots and have been very tempted by multiple Hamiltons). That being said, both brands have extremely diverse catalogs and you can’t go wrong. Look through both and find whatever you like most. 5. Discover all Tissot watches for men on our official website TISSOT® Switzerland. Free delivery. 2 years warranty. Made in Switzerland.The bracelet on the Tissot Seastar 1000 is big — 22mm all the way around — and has a fantastic weight on your wrist. Aesthetically, it is much like a Breitling Pro 2 bracelet in weight and style, but that’s about where the similarities end. The Tissot’s bracelet is loud and sort of squeaky, and although the fold-over clasp is tight, it ... Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two summits: Peak Walk by Tissot. The History of Tissot. Tissot was founded way back in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle – a place where the brand still remains to this day. Located in the Neuchâtel area of the Jura Mountains, Tissot initially built its reputation by building highly-reliable, gold-cased pocket watches that found a strong …When it comes to affordable, vintage-inspired timepieces, few brands seem to have a better understanding of the current market than Tissot.Over the past few years the Swatch Group marque’s trendy, integrated PRX collection has become a sales juggernaut (and a critical darling to boot), while other recent vintage-inflected pieces like the Sideral … In terms of durability, Tissot is a brand you can trust. With over 150 years of experience in the watch industry, Tissot has a well-earned reputation for producing high-quality timepieces. Tissot’s classic designs are built to stand the test of time, and Tissot watches use only the high-quality materials you would expect at Tissot’s price ... Quartz. ₹33,500.00. Discover Tissot® Swiss watches on our official website.TISSOT New Watch Collections| Buy online, find a store or service center, learn more about Tissot.A Tissot mechanical movement contains an average of 100 finely manufactured parts. The balance wheel lies at the heart of the movement and ensures its accuracy. With its constant backwards and forwards movement, the balance and the balance spring divides the time into equal portions, thereby accurately regulating the movement of time.Enhance your brand by hiring a branding company. Here are the top 6 reasons to hire a branding agency. Development Most Popular Emerging Tech Development Languages QA & Support Rel...Learn about the top high-end faucet brands and discover the perfect one for your kitchen or bathroom. Browse our comprehensive guide now. Expert Advice On Improving Your Home Video...The “history” they market today is someone else’s history. If you ever saw the Seinfeld where Peterman buys all of Kramer’s life stories to use in his own biography, same thing. Short answer: no it isnt. Edit: Long answer: Old swiss brand, was well reputable before the crisis, but just like countless others they couldnt keep up (truth ...Dec 29, 2023 · The Best Tissot Watches In 2024. 1. Tissot Heritage 1938 Automatic COSC. The Tissot Heritage 1938 Automatic COSC is a new release for 2023, but one that shows the Le Locle-based watchmaker is paying extremely close attention to what collectors want. 5 Reasons Why a Tissot is Worth It. 1. Tissot is considered a Swiss …Tissot is a reputable Swiss watchmaker with a rich history dating back to 1853. The brand is known for delivering quality watches that are reasonably priced, with a wide range of designs to cater to different tastes. While Tissot may not be classified as a luxury brand in the traditional sense, its value and the level of craftsmanship it offers ...Brands, of course, are not dead. If you believe they are, you should have your marketing badge revoked. But the value of what a brand is has come increasingly under fire. Trusted b...Tissot provides more luxurious watches that are designed to be the “belle of the ball”, while Seiko is quite known for its construction, durability, and advancements in solar watch technology. To get a better picture, we will be putting both these brands side by side, as well as their best timepieces in the market.Discover all Tissot® novelties with watches for men and women on the Official Tissot Website. Choose your watch - find a store – keep in touch. ... Countless children and adults play hoops, wear the clothes and dream about dunking across the globe. A major global brand, Tissot has been the official Timekeeper of the NBA since 2015. Following ...An automatic watch is powered by the energy of the person who wears it. Wrist movement enables the mechanism to run. The Powermatic 80 movement boasts 80 ...This 42mm satin-finished steel timepiece maintains the PRX's sleek, angular design while infusing a relaxed 1970s sports watch vibe with its distinctive 'panda' dial—featuring blue subdials on a ... Learn about Tissot's rich history, innovative designs, and global reach in this comprehensive guide. Find out how to buy new or vintage Tissot watches, and what makes them a Swiss luxury brand. Edox Les Vauberts Open Heart (Image: Wikimedia Commons) Edox is not just good. According to this discussion, it is “good, very very good.”. Although lesser known than other Swiss watch brands, the build quality, price, and style of Edox watches can certainly compete with those popular ones. 1. Tissot Unisex Savonnette Pocket Watch BEST MODERN OPTION. Our favorite modern pocket watch is this Tissot Savonnette. It checks all the boxes of a great pocket watch with brand reliability, style and functionality. Blending a classic design with modern timepiece technology, this is the best pocket watch of 2020 by a mile.Apr 15, 2023 ... Quite an impressive Swiss Made Automatic TISSOT Couturier Automatic Day Date Powermatic 80 with 80 hours of power reserve Model ... Edox Les Vauberts Open Heart (Image: Wikimedia Commons) Edox is not just good. According to this discussion, it is “good, very very good.”. Although lesser known than other Swiss watch brands, the build quality, price, and style of Edox watches can certainly compete with those popular ones. The Tissot is Le Locle, Neuchâtel, Switzerland based brand begun their journey in 1853. The 169 old Luxury Goods & Jewelry firm has estimated 200 to 500 staff today working with them. Why Is "Tissot" a well known "Watch Bands" company?Tissot, from its inception, eagerly embraced the women’s market for decorative pendant watches, producing many richly adorned pieces for the era’s sophisticated ladies, shifting the focus to wristwatches in the early 20th century; among the brand’s most famous patrons was the French actress Sarah Bernhardt (1844 - 1923, … Tissot is part of swatch group and is considered a budget brand. Being part of the swatch group helps keep costs down and they can take advantage of economies of scale. I don’t see a lot of hate (opinions) on the brand. I know they have a long history in the watch world. At its price point, it is a good brand. 2. The brand is Mathey-Tissot. You’d be hard pressed to find a more remote location than the Swiss Jura valley of La Sagne et des Ponts. Yet, every watchmaking enthusiast should make a point of going off track to explore such lost corners of the earth as this. Sooner or later, you’ll end up on the road connecting the Val de Travers to Le Locle ...This is good in that it won't wander off with any bumps, but it is thin and hard to get a good grip. 3. I wish there were applied indices as these just seem underwhelming. Overall, I am very happy with Mathey-Tissot. Good looking, doesn't scratch easily, keeps great time, love the display back, and it has a great feel that curves nicely on the ...Is Raymond Weil A Good Brand? ... Regular users of Raymond Weil appreciate the high quality of each timepiece and the brand’s contemporary design. Tissot, on the other hand, has been in the market for longer than Raymond Weil. Founded in 1853, Tissot is now sold in over 150 countries. There is an additional sense of trust with Tissot as it ... When it comes to pricing, Tissot is a great brand. Most of the watches in its catalog cost $200- $1,000, which is relatively affordable. Some watches above the $1000 mark only cost slightly higher, probably a hundred dollars or less. Tissot is, therefore, largely a middle-class watch. If you want proof, google the Swatch Group Portfolio, which ... The Tissot Classic Dream is a long-lasting model of the brand, ideal for those looking for a classical piece with a minimalistic design. Made of 316L stainless steel, this high-quality alloy allows for strong corrision resistance and excellent durability. Dauphine hands ensure readability precision, with a distinctive character and clean look.Feb 10, 2024 · Is Tissot a Good Quality Watch? Tissot makes good quality watches for an affordable price. It is just one reason why the brand has become so well respected. Tissot watches cover all watch genres, too. Its sports watches are incredibly robust, each one housing a reliable quartz or automatic movement. Is Tissot a Luxury Brand? Tissot is a luxury ... Tissot watches have long been recognized as a symbol of precision, craftsmanship, and elegance. With a rich heritage dating back to 1853, this Swiss watchmaker has consistently del...Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two …Sep 23, 2023 ... Comments33 · 10 Reviewers Reveal 10 BEST Affordable Watches · 5 Watches That Aren't as Good as They Say | Tissot, Rolex, Tudor & More.Details Swiss watchmaker Mathey-Tissot has been around for over a century. Founded by Edmund Mathey-Tissot, this brand has no association with the other Swiss watch brand ‘Tissot’. Most renowned for its craftsmanship, precision, and quality, the brand is amongst the leading Swiss watch manufacturers. READ ALSO: Why is Tokyo the reverse of ...This 42mm satin-finished steel timepiece maintains the PRX's sleek, angular design while infusing a relaxed 1970s sports watch vibe with its distinctive 'panda' dial—featuring blue subdials on a ...Dec 28, 2023 · The brand was started in the mid-1800s by Charles-Félicien Tissot and his son, Charles-Émile Tissot. This led to some of the most innovative watches being introduced. From using mother of pearl for the first time to making the first watch made with stone, Tissot proved it was not a follower of tradition, but an innovator . Jan 16, 2022 · The brand is famous for manufacturing the first pocket watch and also a pocket watch with two time zones. The Tissot company was also the first one to make timepieces of mother of pearl stone, wood, and plastic. The Tissot brand is popular among celebrities. Names such as Angelina Jolie and Nelson Mandela, among many others, have worn Tissot. Need a product branding service in Pakistan? Read reviews & compare projects by leading product branding companies. Find a company today! Development Most Popular Emerging Tech Dev...In terms of technology, since Tissot is part of the Swatch Group, the brand has access to the reliable and modern Powermatic movements. As some of you might know, movement manufacturer ETA is also part of the Swatch Group. They created the ETA C07.111 that is used under a different name by Swatch Group brands like Tissot, …Mathey-Tissot watches in stock now. New offers daily. Save favorite watches & buy your dream watch on Chrono24.com. Skip. Over 150,000 users from around the world give us 4.8/5 stars ... Brand. Model. Price. Case size. Year. Location. Filter . Save this search. 193 listings including promoted listings. Sort byOct 26, 2022 · 7 Reasons to Buy a Tissot Watch. 1. Gold Value at Silver Prices. Tissot aimed to provide gold-value watches at silver prices. They created each timepiece with the most precise movements, the best designs, and the highest quality materials without driving the price above a reasonable level. Tissot watches Are luxury. Tissot is a luxury watch brand from Switzerland. Tissot makes watches that are nearly as good in quality as Rolex or Omega, but for a much lower price.. The brand aims to provide ‘gold value at silver prices’ in each of its watches.Here, our definitive guide to the best watches for men. Best Casual Everyday Watches: Shinola The Runwell Watch, Timex Marlin Watch. Best Dress Watches: Bulova Marine Star Series C Watch, Tissot T ...
The question of whether or not Tissot is a luxury watch brand is slightly debated. Some people think of Tissot as a luxury brand, while others think it just barely misses out on the qualifications. Looking at the hierarchy of the Swatch Group brands, Tissot sits somewhere in the middle; the so-called ‘middle range’.. House maid service
Odaci-T Diamond Leather Strap Watch, 33mm. $329.97. (40% off) $550.00. Only a few left. Free shipping and returns on Tissot Watches for Men at Nordstromrack.com.Tissot: Price range. Tissot are well-known for delivering mid-range luxury watches at an affordable price, which make them a great choice for anyone looking for their first luxury watch, as well as long-time watch connoisseurs. The Watch Hut men's Tissot collection currently ranges from £145-£1,565, while the women's range is £135-£755.Mar 15, 2023 · Tissot Vs Rado. March 15, 2023 by Eve Acosta. With the global luxury watches market valued at $28.43 billion worldwide, two brands are gaining a more significant market share and revenue. [1] These are Tissot and Rado. The two high-end brands may differ from the epitome of luxury and strong marketing strategy as that of Rolex. Tissot, a renowned Swiss watchmaker, has been synonymous with precision and elegance for over a century. Among its iconic timepieces is the Tissot 1853, a watch that beautifully bl...Tissot are a good brand for all the reasons given here. Also cynically Tissot are perceived as a good watch brand because their PR machine is in overdrive. Every time they release a new piece there’s a hundred YouTubers who’ve had the watch for weeks already and are ready to promote it as soon as the embargo’s lifted. I swear Teddy ...Top Watches for Men of 2024. Best Under $100: Timex Easy Reader 38mm Watch. Best Under $250: G-SHOCK GM110BB-1A Watch. Best Under $500: Tissot PRX 35MM Watch. Best Under $1,000: Citizen Tsuki-yomi ...When it comes to pricing, Tissot is a great brand. Most of the watches in its catalog cost …Success & Recognition. Acknowledgment for the brand’s craftsmanship, precision, and …Nov 17, 2011 ... Well-known watch brand and has the best looks. said: 17th November 2011 20:52 ...Despite the 19th-century product name, the 1886 Limited Edition wristwatch actually references sports watches from the 1970s. 1886 is the year of Mathey-Tissot's founding in Paris, France, and this important year is inscribed in a couple of places on this watch: directly to the right of the date window, which is located at three o'clock, and on …The answer, in short, is YES. Closing in on a 170 year old track record, Tissot has earned its rightful spot among the greatest legacy brands available on our market today. Considered to be ‘mid-range’ in the world of Swiss-made watches, Tissot is an excellent value for the money. Honoring their long-standing title of ‘Innovators ...The report estimated that Tissot’s turnover fell to 750 million Swiss francs in 2022 from 1.02 billion in 2019, a decline of 25 percent. If correct, Tissot has been pushed out of the Swiss watch ...Mar 22, 2023 ... The case and bracelet "finishing" looks bad and rough. The caseback is a snapback? It's a great value from a bigger brand, but it's not checking&... Unlike its Swiss counterparts, Tissot mostly produce high-quality and affordable watches that are under $1,000. Tissot watch brand is definitely one of the most respected Swiss brand in the market. The company was founded in Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Tissot Seastar 1000 Powermatic 80 40mm. Automatic. $750.00. Discover Tissot® Swiss watches on our official website.TISSOT New Men's Collection | Buy online, find a store or service center, learn more about Tissot.1. Tissot Unisex Savonnette Pocket Watch BEST MODERN OPTION. Our favorite modern pocket watch is this Tissot Savonnette. It checks all the boxes of a great pocket watch with brand reliability, style and functionality. Blending a classic design with modern timepiece technology, this is the best pocket watch of 2020 by a mile.How many of these well-known brands do you consider yourself to be a fan of? We may receive compensation from the products and services mentioned in this story, but the opinions ar...Feb 10, 2024 · Tissot is a reputable Swiss watchmaker with a rich history dating back to 1853. The brand is known for delivering quality watches that are reasonably priced, with a wide range of designs to cater to different tastes. While Tissot may not be classified as a luxury brand in the traditional sense, its value and the level of craftsmanship it offers ... Tissot T-Complication Squelette Review. I’ve reviewed a few Tissot’s over the last several years, and none of them have had the same visual impact as the T-Complication Squelette. This mechanical watch is immediately seen by anyone; it’s presence is dramatic and the attention well-deserved. Learn more..